A confusion agent can be given the role of managing functions called active measures also. These were normally handled by intelligence in the Soviet, in the Cold War for sharing wrong information, controlling media and encouraging controversy.
John Schindler, an ex NSA analyst, recently wrote about an operation like this where the intelligence in Cuba managed to manipulate the website of The Daily Caller to write about shocking accusations stating Sen. Robert Menendez (D-N.J of U.S was involved with underage sex workers in Dominican Republic.